Driving a Timeless Brand Forward

A modern take on a timeless brand, I collaborated with the creative services team at Timex to update the brand to coincide with its historic 165 year anniversary. Projects included building a social media presence, as well as work with collaborators and officially licensed NFL, MLB, NHL, and collegiate gear.

A Campaign Yielding a 19.40% CTR

For their July 2017 SEM campaign, I wrote ads for Quassy Amusement Park which considered keyword research and relevant ad extensions for improved visibility. This resulted in a successful campaign with a 19.40% CTR and increase in overall ticket sales in the followings months.

Evolving Agency Communications

To better communicate the agency’s impressive thought leadership and industry insights, I utilized research and content strategy to push internal and external communications. I also co-led the agency’s branded storytelling initiative to help better connect with audiences through humanized stories.

Introducing Video in a Starring Role

At a time when video was still relatively new, I streamlined processes for video projects by developing and implementing pre-production and post-production processes. This led to shorter project timelines with faster turnaround, as well as time and cost-savings on video resources.

Highest Brand Awareness in 3 Years

As part of a dedicated team, I developed creative concepts for one of Primacy’s top financial service clients. And, in addition to copywriting, I provided the Bank’s marketing team with organic social media training. All of the team’s hard work paid off, with the client noting the award-winning brand creative helped the Bank achieve their best year for brand awareness in three years!

London Calling: Successful Postgrad Outreach

UCL was hoping to reach more postgraduate students… and then the COVID-19 pandemic hit. They wanted to continue outreach efforts, but needed a new way of thinking. Working with a small team, we quickly turned around a postgraduate outreach campaign that embraced the new normal while staying true to school’s incredibly unique brand.

Award-Winning Video with a Purpose

Knowing the best way to connect to real people is through real stories, I co-led efforts to develop branded content for Sherlock’s Homes Foundation. To support the grassroots organization’s efforts to combat LGBTQIA+ youth homelessness, I turned to impactful visual storytelling—writing and co-producing the Anthem Award-winning “By the Numbers” video.

Creating an Emmy-Nominated Web Series While Socially Distanced

In an effort to help children as they navigated the earlier days of the pandemic, I joined a team as a staff writer (and one-time puppet designer!) to create an educational children’s show covering a diverse range of topics in an approachable way. The Emmy-nominated “Pandemic Playhouse” was independently produced for PBS’ The Friday Zone.